I strive to blend imaginative inquiry with rigorous directional thinking. My work is shaped by creative practice and graduate degrees from the London School of Economics and Annenberg School for Communication and Journalism at the University of Southern California.

With nearly two decades of international experience, I’ve collaborated with artists, founders, and change-makers across media, tech, education, and environmental sectors.

My talent lies in ideation — clarifying, expanding, and reimagining ideas in motion.

Wild Thinking™ is my signature approach. It's intuitive and expansive, designed to explore the terrain of ideation long enough for clarity and distinctiveness to emerge.